Bauer Hockey

All hail the helmet

Bauer Hockey

All hail the helmet

In a sport that thrives on the excitement of skates and sticks, how do you generate awareness for a brand that is revolutionizing protective technology and player safety. Through a series of integrated campaigns we celebrated the advancements in Bauer Elite helmets with hockey players worldwide.

Sports & Recreation

Digital
Environments
Campaign & Content

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Introduction of a revolution

With the rise of sports concussions and the data around them, Bauer invested extensively in technology to develop products that protected players from a broad range of impacts. The result was the Elite Collection including the RE-AKT, a revolutionary helmet with an advanced design that offers protection from every angle. Ready to launch this innovative new product, Bauer called on Mode for a powerful, integrated campaign and content to be used across channels.

Complex technologies, simple stories

Our goal was to distill advanced technical features down into simple and visually rich experiences, demonstrating the protective technology in unique interactive ways. We also needed to appeal to two key audiences – players (through the sleek styling) and their families (through advanced safety features). The website and all campaign-inspired elements were designed to communicate a sophisticated, dramatic, and informative experience with the helmets as hero.

Services

Brand Development
Integrated Campaigns
Digital Experiences
Social Media
Environmental Design
Photo & Video Production

Sports & Recreation

Digital
Environments
Campaign & Content

Active Protection

The website features content that dynamically demonstrates the product's aggressive styling, low-profile design and layers of technology.

Active Protection

The website features content that dynamically demonstrates the product's aggressive styling, low-profile design and layers of technology.

“I truly valued the opportunity to work with Mode in developing integrated campaigns for Bauer's Elite helmet collection. Their professionalism, creativity, and talent ultimately allowed for one of the most successful product launches in the industry.”
- lauren pelletier, global brand manager

Successful Launch

The highly successful initiative included an oversized digital experience, social content, retail-level support, print and digital ads.

Successful Launch

The highly successful initiative included an oversized digital experience, social content, retail-level support, print and digital ads.