Bauer RE-AKT

For the global launch of the RE-AKT helmet, Bauer turned to MODE to develop a fully integrated digital strategy aimed at helping hockey players and their families understand the revolutionary technology that makes up this incredible piece of protective equipment. The campaign was built around a robust website and mobile experience that boasted 10 short films featuring Bauer's research and design teams, NHL All-Star Claude Giroux of the Philadelphia Flyers, and a captivating 30-second spot created in collaboration with our friends and partners at Alma Mater.

Services Provided

  • Digital Strategy
  • Microsite
  • SEO
  • Mobile Website
  • Email Campaigns
  • Content Management Systems
  • Social Content
  • Video Production
  • Product Animation