Bechtler Museum of Modern Art

The Bechtler Museum of Modern Art features works by some of the most important 20th century European and American artists, housed in a building designed by architect Mario Botta. In launching the brand, MODE was influenced by the Swiss heritage of the museum's benefactors. The Swiss red square and a minimal type-driven approach was the basis for all institutional materials, including tickets, collection catalog, store merchandise and digital presence. A comprehensive wayfinding system was also developed around these core principles, creating a timeless brand appropriate for modern audiences.

Services Provided

  • Online Advertising
  • Microsite
  • SEO
  • Email Campaigns
  • Content Management Systems
  • Website
  • Printed Collateral
  • Brand Strategy
  • Messaging Strategy
  • Photography
  • Signage & Wayfinding
  • Digital & Interactive Signage