Capturing the life well-lived

The focus of our brand development efforts revolved around the creation of a comprehensive brand strategy and collection catalog that redefined a visual approach for Gloster's new and existing collections. We established a warm, sophisticated, and lifestyle-focused approach to elevate the brand and reflect the high-end materials and superb craftsmanship that goes into every Gloster product.

The warmth of the sun

Sun-soaked scenes evoking a timeless sense of sophistication and beauty unified Gloster's overall aesthetic, and we distinguished each collection through unique stylistic choices. Working closely with the Gloster team we identified locations, settings, props, talent, and wardrobes for each furniture line, subtly alluding to its design philosophy and cultural origins.