Iris by Lowe's

Home improvement for

the 21st century

Iris by Lowe's

Home improvement for

the 21st century

Iris is a DIY smart home system by Lowe’s competing in a confusing and crowded market. Lowe’s engaged us to elevate and simplify the story with fresh packaging and an educational website capturing the product’s potential impact on consumers’ lives.

Smart Technology

Creative
Packaging
Digital
Production

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Bringing Smart Homes to Life

When Lowe’s entered the smart home market with Iris, results were mixed. Research showed consumer interest in the technology was high, however many people didn’t understand how it worked. Our goal was to demonstrate the incredible possibilities of Iris by simplifying its seemingly infinite use cases into bite-sized stories.

A Friendly Introduction

We created a personable feel for the integrated brand experience, intriguing consumers who may have initially been intimidated by the smart home category. The packaging form factor was standardized for cohesive merchandising, is eye-catching and enticing, inviting consumers to pick it up and play with it in-store. The website builds on the brand’s approachable nature, serving recipe-like combinations of smart home functions and connecting directly into Lowe’s e-commerce systems while streamlining the online shopping experience.

Services

Creative Development
Digital Experiences
Print and Packaging
In-House Production

Smart Technology

Creative
Packaging
Digital
Production

Creating Connections

Each package features a set of linework illustrations, iconography and patterns, that abstractly communicates its role and how it connects within the Iris system.

Creating Connections

Each package features a set of linework illustrations, iconography and patterns, that abstractly communicates its role and how it connects within the Iris system.

The redesigned packaging & site helped Iris establish itself as one of the most reliable, accessible smart home systems on the market.

The Iris brand was an important step for Lowe's to position itself as a retail destination for DIYers looking to make simple, smart upgrades to their home.

Simplifying the Smart Home

We depicted how the products fit into consumers’ lives through relaxed lifestyle photography and presenting the system’s technical components in simple, digestible pieces of content.

Simplifying the Smart Home

We depicted how the products fit into consumers’ lives through relaxed lifestyle photography and presenting the system’s technical components in simple, digestible pieces of content.