Las Vegas Market

Discover the extraordinary

Las Vegas Market

Discover the extraordinary

Welcome to Las Vegas, home to stunning architecture, world-class cuisine, and the largest furniture, gift, and home decor expo in the west: Las Vegas Market. In an effort to rebrand the event, we set out to show market-goers that there’s more to the desert city than what many expect. In fact, there’s something extraordinary.

Home Furnishings

branding
campaign
production

Expand Details

The Premier Market in the West

Owned and operated by International Market Centers, Las Vegas Market has quickly grown to become the premier market in the west. To better reflect its position as a market leader, the brand looked to redefine itself in the eyes of three key audiences: furniture buyers, designers, and exhibitors. We developed a comprehensive brand positioning and visual identity, which led us to a simple yet lofty campaign idea that uniquely speaks to each key audience, “Discover the Extraordinary.”

The Anatomy of a Mirage

While the main draw of the expo is the destination, we aimed to showcase Vegas in an unexpected yet inspiring light. We showcased the breathtaking beauty of the Nevada desert, creating a visual metaphor for the experience at Las Vegas Market through the story of a desert explorer in search of inspiration. Deconstructed room scenes come to life within the desert landscape and evoke a sense of excitement and intrigue for market-goers. We invite them to leave behind the expected and Discover the Extraordinary.

Services

Brand Development
Integrated Campaigns
In-House Production

Home Furnishings

branding
campaign
production

We refreshed Las Vegas Market from top to bottom, including its positioning, brand mark, color palette, & tone of voice.

Optical Illusions

The Vegas landscape and room scenes were shot separately and later composited together to create a style that’s both dreamlike and mirage-inspired.

Optical Illusions

The Vegas landscape and room scenes were shot separately and later composited together to create a style that’s both dreamlike and mirage-inspired.

“Mode has been an integral partner in bringing Las Vegas Market to life as our business has evolved. Because they’re intimately familiar with our business, they can orchestrate & lead the creation of new deliverables.”
- Karen Olson, Senior Vice President Marketing, IMC

Inspiring the Explorer

We paired a warm, painterly palette with a glowing, hazy light to draw the viewer into the story and excite them about what's to come at the market.

Inspiring the Explorer

We paired a warm, painterly palette with a glowing, hazy light to draw the viewer into the story and excite them about what's to come at the market.