Stanley Furniture

Finding new life

in the details

Stanley Furniture

Finding new life

in the details

What’s a 90-year-old American furniture maker to do when it moves its manufacturing overseas? Rediscover itself. We worked with Stanley Furniture to reimagine the brand through its British family heritage and meticulous attention to detail.

Home Furnishings

Branding
Environments
Production

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Redefining an Icon

Facing mounting domestic production costs and a complicated market, Stanley Furniture shifted its domestic manufacturing overseas after nearly a century as American-made. Suddenly, the company faced an identity crisis. Stanley enlisted Mode to develop a comprehensive new brand experience, and in doing so, redefine their product, operations, and place within the luxury home furnishings market.

Rooted in Quality and Heritage

As we developed the brand, we were inspired by the remarkably thoughtful craftsmanship and extraordinary quality of their products, which led us to an intriguing new positioning: It’s the details that define us. This idea pervaded every customer touchpoint as we phased the rollout of the new brand across both flagship showrooms, all mediums, and with three key audiences: internal, trade, and consumer.

Services

Brand Development
Creative Development
Environmental Design
In-House Production

Home Furnishings

Branding
Environments
Production

Crafting a Brand

A reimagined brand mark extended Stanley Furniture beyond its Virginian roots while honoring the family’s European heritage and borrowing symbolism from the family crest.

Crafting a Brand

A reimagined brand mark extended Stanley Furniture beyond its Virginian roots while honoring the family’s European heritage and borrowing symbolism from the family crest.

Defining Every Detail

Our work entailed a complete redesign of every customer touchpoint, elevating the verbal and visual language in their products, showrooms, and marketing materials.

Defining Every Detail

Our work entailed a complete redesign of every customer touchpoint, elevating the verbal and visual language in their products, showrooms, and marketing materials.

We conceived & produced seasonal photography that captured the elegance of the brand’s aspirational lifestyle & tells distinctive narratives based on the inspiration behind each collection.

A Focus on Authenticity

Our team of art directors, producers, and production partners worked hand in hand with Stanley to authentically tell their brand story.

A Focus on Authenticity

Our team of art directors, producers, and production partners worked hand in hand with Stanley to authentically tell their brand story.

Market & collection specific initiatives, over the years, have lead to exciting measurable results while also building an audience & defining a category.

“Mode takes the time to truly learn their client’s business, the essence of their industry, in order to craft work that holds up for decades.”
- Randy Wells, Vice President of Creative