Stanley Furniture

In 2010, facing declining sales and increased production costs, Stanley Furniture moved its manufacturing overseas. After 86 years as American Made the company faced an identity crisis. Stanley enlisted MODE to re-imagine their brand, and in doing so, redefine their product, their operations and their place within the luxury home furnishings market. MODE’s solution entailed a complete rebranding across every customer touchpoint.

Services Provided

  • Identity
  • Website
  • Printed Collateral
  • Brand Strategy
  • Signage & Wayfinding
  • Retail Materials Design
  • Ecommerce
  • Showroom Design