Under Armour

Activating a global

fitness community

Under Armour

Activating a global

fitness community

Since 2015, cross-functional teams at Under Armour have turned to Mode to conceptualize and accelerate a variety of consumer digital initiatives demonstrating the connected fitness story. The resulting experiences leveraged over 30 million consumers to grow revenue through UA’s omni-channel content strategy.

Sports & Recreation

creative
digital

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Multi-Sport, Multi-Project

Our relationship with Under Armour spans a series of successful initiatives ranging from content-driven to event-based and year long digital activations. Working with the connected fitness team, we’ve helped realize these initiatives in a way that optimized consumer engagement and aligned the brand’s programs with its overarching business goals.

Health & Technology Hub

With a new digital initiative geared toward demonstrating the brand’s expertise in fitness and its technology-forward approach to helping consumers reach their potential, Under Armour tasked Mode with establishing a content repository that pulled consumers in and kept them engaged on the site. We delivered a solution that thoughtfully structured content, intrigued consumers, and maximized time with the brand.

Services

Brand Development
Creative Development
Digital Experiences

Sports & Recreation

creative
digital

Working with the team at Under Armour, we built a clean, simple & intuitive experience called Fast Physical. The app drove consumer interest in UA's connected fitness systems at events such as CES, SXSW, Rio Olympics & MLB All-star game.

Fast Physical

Brand ambassadors used the :60 interactive quiz to score participants in the four key metrics Under Armour's connected fitness systems measure to determine total health.

Fast Physical

Brand ambassadors used the :60 interactive quiz to score participants in the four key metrics Under Armour's connected fitness systems measure to determine total health.

Under Armour also tapped Mode to develop You vs. Year to keep current fans engaged via a year-long, web-based experience within the brand’s exclusive MapMyRun app.

You vs. Year

Since a year is a long time to hold consumer interest,
we created shareable and customizable milestones
badges which consumers could use to flaunt their
progress along the way and stay motivated.

You vs. Year

Since a year is a long time to hold consumer interest,
we created shareable and customizable milestones
badges which consumers could use to flaunt their
progress along the way and stay motivated.

“It has been a true pleasure working closely with the Mode team to launch the UA blog at breakneck speed, and bring the Fast Physical to life many times over. I’m very proud of what we’ve accomplished.”
- Sara Hester, Sr Marketing Manager, Consumer Engagement