MODE helped to define a niche market within the textile industry for luxury composite fabrics, and in doing so, solidly position Valtekz as a leader in the field. As a specialty brand, the identity needed to reflect an elegant sense of refinement and instant appeal among their market of interior designers and furniture manufacturers. Lifestyle-based photography was the primary focus of the lookbook, while attention to detail and surface interest was demonstrated through the use of several different finishing techniques.

Services Provided

  • Identity
  • Brand Standards
  • Printed Collateral
  • Brand Strategy
  • Photographic Art Direction
  • Lookbook